Vision
To be one of the leading authentic Filipino coffee producers and distributors in the country.
Mission
Farm to Cup aims to:
- Produce local, organically-grown hand picked coffee beans, meeting the standards of global markets
- Organize events, seminars and workshops for coffee farmers and willing individuals in different parts of the Philippines, which are geared towards quality produce and other possible livelihood opportunities along the coffee value chain
Values
“People. Planet. Profit.”
– Eli Natividad
We recognize the importance of a diverse workforce in the coffee industry. We believe that other coffee enterprises are not a hindrance to success, but partners towards the ultimate goal of introducing authentic Filipino coffee to the masses. Through various agricultural efforts, we may be able to contribute to the sustainability of not only the coffee industry but that of the environment. We put value in our advocacies of inclusivity and the planet because we believe that what is good for mankind and for the planet, will always generate income for the business, for communities, and for the nation.
